Dyson has launched the CameraJet, a $499 AI toothbrush with a built-in camera that spots gaps between teeth and flosses them automatically.
Dyson has built its name on putting powerful engineering into everyday objects, from vacuums to hair dryers to headphones. Now the company is turning its attention to the bathroom sink. On September 1, founder James Dyson unveiled the CameraJet in Paris, a $499 electric toothbrush with a built-in camera and artificial intelligence.
The device does something no toothbrush has done before. It uses a tiny camera to look inside your mouth while you brush, spots the gaps between your teeth, and automatically fires a precise jet of mouthrinse into them. Dyson describes it as the first toothbrush with a camera, and its launch marks the company’s entry into an entirely new product category.
Smart toothbrushes are not new in themselves. Brands such as Oral-B and Philips already offer models that pair with an app to track brushing coverage, pressure, and time. What sets the CameraJet apart, according to Dyson, is the integrated camera that narrows in on the gaps between teeth, where plaque first forms and then hardens, and directs a jet straight at them.
The launch extends a pattern the company has followed for years, taking its engineering expertise into places few would expect. From moving air in vacuums and hair dryers to sound in headphones, Dyson has repeatedly entered established markets with a high-priced, technology-heavy alternative. The CameraJet is its most ambitious move yet into personal care, and it arrives with a price tag to match.
How the Dyson CameraJet AI Toothbrush Works
At the heart of the CameraJet is a 100,000-pixel macro camera mounted just beneath the brush head. In more familiar terms, that is a 0.1-megapixel lens, a small figure on paper that is backed by a significant amount of computing power. Dyson says the camera captures 28 images per second while you brush, feeding them to a machine learning system the company calls Gap Optical Targeting.
That system was trained on more than 470,000 dental images collected during development, along with 16 million lines of code, teaching the device to recognize the spaces between teeth where plaque tends to build up. Once the software spots a gap, it can trigger a targeted burst of mouthrinse within roughly 100 milliseconds. Rather than the narrow stream found on traditional water flossers, the CameraJet releases a conical jet designed to clean between the teeth as you go.
The result is a device that aims to combine three steps into one. Brushing, flossing, and rinsing happen together, which is the core of Dyson’s pitch. The company says laboratory testing found the CameraJet removed nearly 70 percent more plaque in hard-to-reach areas than premium electric toothbrushes under certain conditions, using proxy plaque developed through research with the National University of Singapore.
Dyson CameraJet Price, Features and Privacy
The CameraJet carries a suggested retail price of $499 in the United States, or £419.99 in the United Kingdom, placing it around $100 above premium rivals such as the Philips Sonicare Prestige 9900 and the Oral-B iO Series 10. It comes in two finishes, Ceramic Pink and Ceramic Ultra Blue, and ships with a refill dock, two brush heads, a charging cable, and a travel case. The device holds a 12.5-milliliter tank and connects to the MyDyson app over Wi-Fi.
Through the app, users can access guided cleaning, coverage mapping, brushing and flossing insights, and instructional content that shows which areas they may be missing. The camera can also act as a live viewer, letting people see inside their own mouth, a feature some early testers compared to a dental endoscope. Users can switch between automatic and manual jetting and adjust the brushing intensity to their preference.
The idea of a camera inside a toothbrush naturally raised privacy questions, and Dyson has addressed them directly. The company says the camera operates only when live viewing or automatic jetting is active, that activation of the live view requires a physical button press, and that images are never recorded or stored on the device or in the cloud. All processing takes place on the toothbrush itself.
Dyson CameraJet Launch Marks New Oral-Care Category
The CameraJet represents six years of dedicated research and development, involving 661 engineers and 38 patents, according to Dyson. It marks the company’s first move into oral care, extending an engineering portfolio that has repeatedly taken its expertise into unexpected places. Dyson is also developing its own oral-care consumables to pair with the hardware, including a non-foaming toothpaste made without sodium lauryl sulfate and a low-foaming mouthrinse. The reduced foam is not just a formulation choice, since it helps keep the camera’s field of view clear enough for the targeting system to work.
The device is available now through Dyson’s website and Dyson Demo Stores, with preorders opening on launch day. In South Korea, it is priced at 749,000 won, roughly $550, with preorders beginning the same day.
The CameraJet places a toothbrush in the same conversation as Dyson’s most talked-about launches, turning a routine part of daily life into one of the company’s most technically complex consumer products to date.
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