Dubai shoppers have a date to mark. Primark has confirmed it will open its third UAE store at Mall of the Emirates on May 21, with the grand opening set for 3pm. The announcement was made by Primark Middle East and retail partner Alshaya Group, ending months of anticipation from residents who have been asking for a location in that part of the city.
The launch was teased on Instagram with the caption, “Mall of the Emirates fans, you asked, we listened,” confirming the arrival of the budget fashion giant at one of Dubai’s most high-traffic shopping destinations.
Third Store Completes Dubai’s Primark Rollout
The Mall of the Emirates opening marks Primark’s third location in the UAE, completing the three-store Dubai rollout the Irish retailer originally confirmed at the start of 2026. The brand launched its UAE debut at Dubai Mall before quickly adding a second location at City Centre Mirdif. All three stores are positioned in major high-footfall malls across the city, in partnership with Alshaya Group and Majid Al Futtaim.
The new store sits within Mall of the Emirates’ wider Dh5 billion redevelopment, alongside incoming brands including Skims and Ulta Beauty, as part of the mall’s broader expansion. The MOE branch is expected to serve residents across Al Barsha, Dubai Marina, and the Sheikh Zayed Road corridor, areas not yet covered by Primark’s first two locations.
Industry reports have noted that Primark chose to enter the Dubai market not with a single trial store but with three large-format spaces across the city’s biggest malls, signaling strong confidence in the UAE market from the outset.
What to Expect on Opening Day
Shoppers can expect Primark’s signature mix of affordable fashion, beauty, homeware, and lifestyle products. If the first two UAE openings are anything to go by, expect large crowds, opening-time countdowns, and a social media takeover on the day.
Earlier launches at Dubai Mall and City Centre Mirdif both drew massive queues and heavy footfall from the moment doors opened. The MOE opening is shaping up to be no different, given the volume of excitement already building in the comments section of Primark’s announcement post.
The budget fashion retailer is set to open its third UAE store at Mall of the Emirates on May 21, completing a rapid three-location rollout across Dubai in partnership with Alshaya Group.
Even before a single rack has been browsed at the new location, residents have already started asking for the brand to expand beyond Dubai. Comments calling for an Abu Dhabi store have been pouring in, suggesting the appetite for budget fashion retail in the UAE runs well beyond the capital.
Full opening-day programming has not yet been announced, but given Primark’s track record with its first two UAE openings, May 21 at Mall of the Emirates is unlikely to be a quiet afternoon.
