Apple may be preparing for one of the most ambitious product cycles in its history. According to multiple reports citing Bloomberg’s Mark Gurman and other industry sources, the technology giant is planning a broad range of new products for 2027, including several iPhone models, AI-powered wearables, smart home devices, and updated Mac and iPad products. While Apple has not officially confirmed these plans, reports suggest that 2027 could mark a major expansion of the company’s hardware portfolio.
One of the most significant changes is expected to occur within the iPhone lineup. Reports indicate that Apple may release as many as six iPhone models throughout 2027, representing a departure from its traditional strategy of launching most iPhones during a single September event. The rumored lineup includes the iPhone 18, iPhone 18e, iPhone Air 2, iPhone 20 Pro, iPhone 20 Pro Max, and a second-generation foldable iPhone. Industry analysts believe this staggered release schedule would allow Apple to spread product launches across the year and better compete with manufacturers that introduce new devices multiple times annually.
The most anticipated devices are reportedly the iPhone 20 Pro and iPhone 20 Pro Max, which are expected to commemorate the 20th anniversary of the original iPhone, first introduced in 2007. Rumors suggest these devices could feature a major redesign, including ultra-thin bezels, curved displays, and potentially under-display camera technology. Although specifications remain unconfirmed, analysts view the anniversary models as Apple’s opportunity to introduce one of the most significant iPhone redesigns since the launch of the iPhone X in 2017.
Another product category receiving considerable attention is foldable smartphones. Reports suggest Apple plans to continue investing in foldable technology, with a second-generation foldable iPhone expected to arrive in 2027. The device is rumored to build upon the company’s first foldable model, which some reports indicate could debut earlier. Industry observers expect improvements in battery performance, durability, and software optimization for multitasking on larger displays.
Artificial intelligence is also expected to play a major role in Apple’s future product strategy. Among the most discussed rumors are Apple Glasses, a smart eyewear product reportedly targeted for release in late 2027. The glasses are expected to include cameras, audio capabilities, and AI-powered features integrated with Siri. Analysts view the product as Apple’s response to growing competition in the smart glasses market from companies such as Meta and Google. Reports suggest the device may eventually evolve into a more advanced augmented reality platform, though initial versions are expected to focus heavily on AI assistance and contextual awareness.
In addition to smart glasses, Apple is reportedly developing AirPods equipped with cameras. According to reports, these cameras would not necessarily be intended for traditional photography but instead would provide visual information to Apple’s AI systems, enabling Siri to better understand a user’s surroundings. Such functionality could allow for more context-aware interactions and enhanced AI-driven features. Testing of these AI-enabled AirPods is reportedly underway, with a potential launch targeted for late 2027.
Apple’s smart home ambitions may also expand significantly by 2027. Reports indicate that the company is working on a premium home hub featuring a robotic arm capable of moving and tracking users around a room. The device is expected to build upon Apple’s broader smart home ecosystem and could integrate with HomeKit, Siri, and other Apple services. While details remain limited, the project reflects Apple’s growing interest in connected home technologies.
Beyond consumer devices, Apple is expected to continue updating its Mac and iPad lineup. Reports suggest that next-generation products powered by future Apple Silicon chips, including the M6 series, could arrive during this period. Updated MacBook Air models, iPad Pro devices, and new Apple Watch products are also anticipated as part of the company’s broader hardware roadmap.
Despite the excitement surrounding these reports, it is important to note that Apple has not officially announced any of these products or release dates. Product plans can change during development, and many of the reported features remain speculative. However, if even a portion of the rumored roadmap materializes, 2027 could become one of the most significant years in Apple’s history, marked by major advances in smartphones, artificial intelligence, wearables, computing, and smart home technology.
