Pakistan has established a dedicated pavilion at the 30th edition of Beautyworld Middle East 2026 in Dubai, providing Pakistani beauty and personal care businesses with a platform to present their products to international buyers and industry professionals.
The Pakistan Pavilion was inaugurated on October 6 by Hussain Muhammad, Consul General of Pakistan in Dubai. He was accompanied by Ali Zeb Khan, Trade and Investment Counsellor, and Muhammad Haroon Chaudhry, Counsellor. The exhibition is being held from October 6 to 8 at the Dubai World Trade Centre.
The participation of Pakistani exhibitors has been facilitated by the Trade Development Authority of Pakistan (TDAP), in coordination with the Commercial Section of the Consulate General of Pakistan in Dubai. Four Pakistani exhibitors are participating under the TDAP pavilion, showcasing products and capabilities in the beauty and personal care sector.
The Pakistani exhibitors are presenting products across areas including beauty instruments, skincare, haircare and cosmetics. The participation gives the companies an opportunity to introduce their products to visitors and businesses attending one of the region’s major beauty industry exhibitions.
Speaking at the pavilion’s inauguration, Consul General Hussain Muhammad highlighted the potential of Pakistan’s beauty and personal care industry. He identified the UAE as an important market for Pakistani exporters and described the country as a gateway to the wider regional market. He also noted that Beautyworld Middle East provides Pakistani companies with an opportunity to showcase their products, establish business connections and explore new markets.
Ali Zeb Khan also highlighted opportunities for Pakistani manufacturers and exporters in the UAE’s beauty and cosmetics market. According to the Consulate General, the UAE’s position as a key destination market and international commercial hub provides opportunities for Pakistani businesses seeking to expand their presence outside the country. The Consulate also reported a rising trend in Pakistani exports of beauty and personal care products to the UAE.
The 2026 edition of Beautyworld brings together companies and professionals from across the international beauty industry. More than 1,400 exhibitors from 70 countries are participating in the event, with products and innovations covering fragrances, cosmetics, skincare, haircare, beauty technology, machinery and packaging, perfumery, and personal care and hygiene.
The 2026 exhibition marks the event’s 30th edition. It is being held over three days at Dubai World Trade Centre, with exhibitions, conferences, demonstrations and industry-focused activities covering different segments of the global beauty market.
The presence of Pakistani companies at the exhibition places their products alongside international businesses operating across the beauty and personal care supply chain. The pavilion also provides participating Pakistani businesses with an opportunity to meet potential buyers, distributors and other industry stakeholders attending the Dubai event.
Pakistan’s participation reflects efforts by TDAP and the country’s commercial representatives in Dubai to support exporters and facilitate access to international markets. Through the pavilion, Pakistani beauty and personal care companies can present their products directly to an international audience while exploring potential commercial relationships in the UAE and other markets.
The Beautyworld Middle East exhibition concludes on October 8, bringing together exhibitors and industry professionals from Pakistan and other participating countries at the Dubai World Trade Centre.
